We’re your one-stop destination for everything makeup, skincare, and beauty tools. Whether you’re a professional makeup artist, a beauty enthusiast, or someone just starting their self-care journey, you’ll find a curated selection of products to suit every style and budget.

At The General Merchants, our mission is simple yet powerful — to bring you high-quality beauty essentials that enhance your natural glow, boost your confidence, and help you look and feel your absolute best. From everyday skincare must-haves to premium makeup collections and innovative beauty equipment, we make beauty shopping effortless, affordable, and enjoyable.

Discover exclusive deals, trending products, and trusted brands — all in one place. With our commitment to quality and customer satisfaction, you can shop confidently, knowing you’re getting the very best for your beauty routine.