Effective Date: August 2, 2025
Welcome to The General Merchant (“we,” “our,” “us”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://tgeneralmerchant.com/, create an account, place an order, or interact with our services.
By using our website, you agree to the practices described in this Privacy Policy.
1. Who We Are
The General Merchant is an online and offline wholesale and retail business offering a range of beauty products through our website.
Website: https://tgeneralmerchant.com/
2. Information We Collect
We may collect the following information:
Personal Information
- Full name
- Email address
- Phone number
- Billing address
- Shipping address
- Company name (if applicable)
- Order history
- Customer support communications
Account Information
If you create an account, we may collect:
- Username
- Password (encrypted)
- Account preferences
- Wishlist (where available)
Payment Information
We do not store your debit card, credit card, or Mobile Money PIN details on our servers.
Payments are securely processed by trusted third-party payment providers such as:
- Paystack
- Mobile Money providers
- Banks
- Other secure payment gateways integrated into our website
These providers process your payment information according to their own privacy and security policies.
3. Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Date and time of visit
- Pages viewed
- Products viewed
- Shopping activity
- Referring website
- General location information (where available)
This information helps improve website performance, security, and customer experience.
4. Orders and Purchases
When you place an order, we use your information to:
- Process payments
- Confirm orders
- Deliver products
- Provide shipping updates
- Process returns and refunds
- Respond to customer inquiries
- Detect and prevent fraudulent transactions
5. Customer Accounts
If you register for an account, we store the information you provide so you can:
- Track your orders
- Save delivery addresses
- View order history
- Manage account information
- Speed up future purchases
You may update or delete most of your account information at any time.
6. Cookies
We use cookies to improve your browsing experience.
Cookies help us:
- Remember your shopping cart
- Save login sessions
- Remember website preferences
- Improve website performance
- Analyze visitor behavior
- Enhance security
Some cookies are necessary for the website to function properly.
You can disable cookies through your browser settings, although doing so may affect certain website features.
7. Marketing Communications
If you choose to subscribe, we may send you:
- Promotions
- Discounts
- New product announcements
- Newsletters
- Special offers
You can unsubscribe from marketing emails at any time using the unsubscribe link provided in our emails.
8. WhatsApp and Customer Support
If you contact us through WhatsApp, phone, email, or our contact form, we may retain your communication history to:
- Respond to your inquiries
- Process orders
- Provide customer support
- Improve our services
9. Analytics and Advertising
We may use tools such as:
- Google Analytics
- Meta (Facebook) Pixel
- Other analytics and advertising platforms
These tools help us understand:
- Website traffic
- Customer behavior
- Product popularity
- Marketing effectiveness
These services may use cookies and similar technologies in accordance with their own privacy policies.
10. Embedded Content
Some pages may include embedded content such as:
- Videos
- Maps
- Social media posts
- Images
Embedded content from other websites behaves exactly as if you visited those websites directly.
Those websites may collect information about you, use cookies, and monitor your interactions.
11. Comments
If comments are enabled on our website, we collect the information shown in the comment form, along with your IP address and browser information to help detect spam.
An anonymized version of your email address may be shared with the Gravatar service. Once approved, your profile picture may appear publicly with your comment.
12. Media Uploads
If you upload images to our website, avoid uploading images containing embedded location (EXIF GPS) information, as visitors may be able to extract that information.
13. Sharing Your Information
We never sell your personal information.
We may share your information only with trusted third parties necessary to operate our business, including:
- Payment providers
- Shipping and courier companies
- Website hosting providers
- Email service providers
- Analytics providers
- Fraud prevention services
- Government or legal authorities where required by law
14. Data Retention
We retain personal information only for as long as necessary to:
- Complete your orders
- Provide customer support
- Meet legal obligations
- Resolve disputes
- Improve our services
Order records may be retained for accounting, tax, and legal compliance purposes.
Comments (if enabled) may be stored indefinitely.
15. Data Security
We use appropriate technical and organizational measures to protect your information, including:
- SSL encryption
- Secure hosting
- Password encryption
- Limited administrative access
- Security monitoring
- Regular software updates
Although we strive to protect your information, no method of electronic storage or transmission is completely secure.
16. Your Rights
Subject to applicable law, you may request to:
- Access your personal information
- Correct inaccurate information
- Delete your personal information
- Receive a copy of your personal data
- Object to certain processing activities
- Withdraw consent where applicable
To exercise these rights, please contact us using the details below.
17. Third-Party Links
Our website may contain links to external websites.
We are not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy policies before providing personal information.
18. Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.
19. International Data Transfers
If you access our website from outside Ghana, your information may be transferred to and processed in countries where our service providers operate. We take reasonable steps to ensure that such transfers comply with applicable data protection laws.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology, or legal obligations.
Any changes will be posted on this page with an updated Effective Date.
21. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us through our website:
Website: https://tgeneralmerchant.com/
Or use the contact information provided on our Contact Us page.